Judging Criteria


THE JUDGING PROCESS

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below.

These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. The judging session will take place on Wednesday 11 December, with the shortlist being announced the following day on Thursday 12 December 2019.

Judges will meet to discuss the highest scoring entries and then agree on the winner for each category. The winners will be announced on Wednesday 12 February 2020 at the awards ceremony.

The awards will be judged by some of the biggest names in digital and search marketing on our judging panel.

06 Dec 2019

Final Deadline

11 DEC 2019

Judging Session

12 DEC 2019

Shortlist Announced

12 FEB 2020

Awards Ceremony

Criteria

APPLICATION / CAMPAIGN AWARDS


The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the application / campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between January – November 2019.

Each entry must include information under the following headings:

• Objectives & budget

• Target audience & strategy

• Creativity & implementation

• Results & evaluation

• Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down.

 

INNOVATION AWARDS


The judges will be looking for a clear description of the innovation, with indication of budget. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between January – November 2019.

Each entry must include information under the following headings:

• Total Budget

• Overview of the innovation

• Why you think your innovation should win

Any entries that do not include information under all of these headings will be marked down.

 

TECH DEAL / ADVISOR / FUND OF THE YEAR


The judges will be looking for a clear description of the Tech Deal / Advisor / Fund. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between January – November 2019.

Each entry must include information under the following headings:

• Overview of Deal / Advisor / Fund

• Number of Investments

• Success of Investments

• Evaluation

• Why you think your innovation should win

Any entries that do not include information under all of these headings will be marked down.

 

TRANSFORMATION THROUGH TECH / TECHNOLOGY FOR GOOD AWARD


The judges will be looking for a clear description of the Transformation Through Tech / Technology for Good. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between January – November 2019.

Each entry must include information under the following headings:

• Overview

• Objectives & budget

• Implementation & creativity

• Results & evaluation

• Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down.

 

COMPANY / INDIVIDUAL AWARDS


Judges will be looking for agencies or teams that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to digital marketing. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between January – November 2019.

Each entry must include information under the following headings:

• Details of the company / individual

• Objectives

• Recent work example(s)

• Recent achievements

• Challenges and how these were overcome

• Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down.

Confidentiality



All materials will remain confidential to the judges including numbers, and will not be discussed outside the judging session. All judges agree to NDA ahead of judging. Judges will receive a list of entrants and campaign titles before viewing individual entry forms, and agree to remove themselves from judging that category should they deem any conflict of interest.

Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.